In Focus: Summer Soft Drinks

In Focus: Summer Soft Drinks

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Soft Drinks. Soft Drinks International (1997), formerly Soft Drinks Management International (1988), was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British & Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873).

SOFT DRINKS. Total Soft Drinks Overview 2015 – The Tug of War 2015 was a ‘Tug of War’ year for soft drinks. Strong headwinds in the form of a deflationary economy, increasing negative spotlight on the health credentials of soft drinks and poor summer weather restricted opportunities for the category to grow. Conversely positive tailwinds

What Are The Benefits Of Soft Drinks?. It's up to you whether you want to incorporate soft drinks into your regular rotation, but you should be aware of the health benefits as well as the health risks of drinking Pepsi, Coca-Cola and other soft drinks. For the most part, soft drinks do nothing seriously positive for your health.

Summer Party Drinks Stock Photos. Download 15,549 Summer Party Drinks Stock Photos for FREE or amazingly low rates! New users enjoy 60% OFF. 117,967,624 stock photos online.

Understanding Consumer Psychology. Soft drink marketing is all about presenting images of fun. A soda, the ads suggest, is the perfect complement to any good time, whether it is a trip to the beach or an evening at the movies. After a game of softball, the team members gather around to enjoy a Coke and share in the merriment of a win. Drinking the soda is presented as a way to access this good time. Consumers are invited to

IrishFood Magazine. for alternative taste profi les; and functional options within the soft drinks sector are refreshing the category and driving NPD. This year at Vinexpo 2013, the Ireland stand will feature Irish whiskey and cream liqueur companies that are looking to increase business in export markets. Turn to pages 39-41 for business profi les on these

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